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Marketing & Development

Not all Meat is Created Equal

Getting our message across

All our brand, marketing and strategic communication activities are designed to support the positive image, understanding and sales of Scotch Beef UKGI, Scotch Lamb UKGI and Specially Selected Pork on behalf of the Scottish red meat industry.

On the following pages, you can explore our work right across all these areas, and also download resources designed to help you with your own brand, marketing and strategic communication activities – both in the UK and in export markets.

Promoting Brands

We market the UKGI labelled Scotch Beef and Scotch Lamb brands and promote Scottish pork products under the Specially Selected Pork Banner.

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Marketing Support

We market and support a number of clubs and initiatives designed to align retail and consumer messaging across the red meat system

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Market Development

We support the red meat industry to develop its international reputation and target new export markets in Europe and beyond.

Market Development

Industry Events

Whether it is online social media activity or promotional materials to support export activity, we co-ordinate our marketing to drive red meat sales.

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Informing and engaging with the consumer.

Our consumer website makeitscotch.com promotes the very best of Scotch red meat with a feast of tasty red meat recipes and a host of health, nutrition and cooking tips for discerning consumers who are looking to get the most from red meat.

View Make It Scotch

Supporting Independent Butchers.

The Scotch Butchers Club is home to independent butchers who choose to stock Scotch Beef, Scotch Lamb and/or Specially Selected Pork. We work with them and support them to promote the best cuts of beef, lamb and pork that they source direct from local farms.

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